The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Jean-Noel Kapferer, Vincent Bastien
Publisher: Kogan Page

(2009) The luxury strategy: break the rules of marketing to build luxury brands, Kogan Page Kotler, P. Their motivation to buy these luxury brands has its roots in the more complex Confucian values and demand for social recognition, and the growing influence of Western values… Luxury market in The general believe is that China's auto sales in 2009 will continue growing from the 9.38 million units sold in 2008, break the 10 million barrier, and overtake the US as the world largest market (LI, Fangfang, GONG, Zhengzheng, and XIAO, Ma, 2009). Kapferer, Jean-Noel and Vincent Bastien. €Luxury Brands on Social Media: All They Have to Do is Show Up.” Forbes. Break the rules of marketing to build luxury brands. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands provide the first rigorous blueprint for effectively managing luxury brands and companies at the highest level. Four Seasons Air - a brand extension. London and Philadelphia: Kogan Page. Who wants to learn more about the luxury market and how it differs from other markets I recommend the amazing book from Jean-Noël Kapferer: The Luxury Strategy, break the rules of marketing to build luxury brands. In this interview, Bastien, the author of The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands (with Jean-Noel Kapferer), busts a lot of myths that surround luxury brand management, and even offers some surprising advice. (2010) Principles of Marketing, Pearson James, D. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands.